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In the Know

Pharrell

Pharrell to Open New Hotel on Paradise Island, Bahamas

25 Jan 2022
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Jonathan Geen

Grammy Award winning musician Pharrell Williams is expanding his influence in the hospitality industry. It has been announced that he is working on a new hotel on Paradise Island in partnership with David Grutman of Groot Hospitality.

The ocean front Hotel will be called “Something Else”. It will have 400 rooms and designed in what is described as a “tropical modernism” style. See the rendering above.  It will be designed by Shawn Sullivan.

Something Else is slated to be completed in 2024. It is being built on the site of the The Beach Resort at Atlantis. Atlantis Paradise Island is a large resort with a pristine beach and several resort options. It is known for its large waterpark, aquarium, and varied restaurant options.

Pharrell

The Front of Pharrell’s Goodtime Hotel in Miami

Pharrell

The Miami Resort’s Trendy Strawberry Moon Pool Club

Pharrell and Grutman previously collaborated on the Goodtime Hotel in Miami Beach which opened last year with success. That hotel was built in an Art Deco style and features the Strawberry restaurant/bar and pool club.

Purple Light Vacations provides you with the knowledge, insight and personalized service to make your vacation all you want it to be at no additional cost. We help you travel in the know wherever you go. To get started, fill out this quick form or call 619.324.1444 (ext. 3).

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About the Author
Jonathan Geen is the President of Purple Light Vacations. He received his travel agent certification from Career Quest and has also been awarded the designation of Elite Cruise Counselor, (the highest certification), by the Cruise Line International Association. He is a member of the Travel Leaders consortium and the American Society of Travel Advisors (ASTA). He graduated from ASTA's advanced travel advisor certification program and is an ASTA Verified Travel Advisor. He is proud that his company offers added value at no cost to all travelers. Travel in the Know Wherever You Go!

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